Our Commitment to Sustainability

SeaBear is proud to support the Marine Stewardship Council (MSC) and feature wild Alaskan salmon bearing its eco-label. MSC is an independent non-profit organization that awards its label only to seafood that has passed certification as sustainable. Wild Alaskan salmon was the first U.S. fishery to be awarded this certification for meeting the MSC's strict environmental standards (virtually all SeaBear wild salmon comes from the abundant, well-managed runs of Alaska). Today, MSC is rapidly being adopted as the standard in seafood sustainability certification, and SeaBear is proud to have been among the very earliest organizations to work with them in the U.S. The MSC is supported by the World Wildlife Fund, the Audubon Society, Monterey Bay Aquarium/Seafood Watch Program and other leading environmental organizations. For further information, visit www.msc.org.

Wild salmon is recognized by the Monterey Bay Aquarium/Seafood Watch program as one of their "safe choices" (in contrast to farmed "Atlantic Salmon", which is listed under choices to avoid). Similarly, the Audubon Society lists wild Alaskan salmon in the recommended “Enjoy” category on their Seafood Wallet Card. Both organizations offer wallet cards listing all the seafood they recommend, as well as those they recommend you avoid. For a free copy of either of these wallet cards, please contact us.